CASE STUDY

Solar Installer SEO

I’m going to show you how we took a solar quote comparison website from 650 to 4,500 monthly visits in just 9 months. They now outrank some of the biggest companies in Australia for top money keywords like “solar panel cost” and “solar rebates QLD”

The Results

+3,443% Traffic Growth

Campaign Outline:

Campaign Results:

+3,443%

Organic Traffic

527

Top 10 Ranking Keywords

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Case Study Deep Dive

Solar quote comparison websites are some of the hardest to rank. Not from other quote compare websites, but you are also competing with city-based local solar installers and in a lot of cases government website. This was a tall order, but their site scored well in our initial SEO Viability Review, so we knew we could help them. Below, we walk you through some of the issues we faced and how we fixed them, as well as our strategy for growth.

What we did

There were five key areas we look at when for rapid traffic growth. They include:

Below we wal though in more detail what we found and what actions we took to get a 3,443% explosion in traffic in just 6 months.

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Results-Driven SEO Services

Foundational Sprint

Step #1: Conduct a full technical SEO audit

When Google crawls your website, they dont see what we see on the front end; they are crawling code and trying to make sense of your website. Technical errors are roadblocks and dead ends for crawlers,w hich hurt rankings.

These might include:

404 pages
3xx redirects
Multiple H1 tags
Missing ALT tags
Pages not in the sitemap
Sitemap doesn’t exist
Pages set to nofollow, noindex
Broken links
the list goes on…

On a basic level, we are optimising your website so that when Google crawlers come, everything is running smoothly. They are not being taken to dead ends (404 pages) or redirect loops, which waste their time and your crawl budget.

Over the years we have complied a list of 76 technical points on all website which Google checks to make sure the site is up to standard.

After finding and fixing technical errors on the website, we make sure common things that Google looks for are in place like:

Robot.txt file exists
Sitemap exists
HITML sitemap exists
Terms
Privacy
Schema markup
Bread crumbs

Site speed is extremely important for several reasons. Firstly, it costs Google energy and resources (money) to crawl your site. Why would they continue to crawl and rank a website which is 2 – 5x the size of other website that deliver the same or better information. The answer is they wont.

They will deliver the best/ most cost effective answer to the user.

Other than Google resources, you have impatient users to contend with. Would you wait 10 seconds for a website to load? Not me.

The quicker you can give the user the answer they are looking for, the better your chances for getting an enquiry and sale. Site speed is everything. 

Step #2: Demonstrating Expertize-Experience-Authority -Trust (E-E-A-T)

Expertize-Experience-Authority-Trust at the four markers Google is looking for when ranking a website. In a nutshell, are you who you say you are and can you be trusted. This is on a website and author level.

E-E-A-T is important because it helps Google decide if your content is worth showing to people. It’s like Google asking, “Can I trust this site to give good advice?” If the answer is yes, you rank higher.

It matters because anyone can post anything online, but Google wants to show content from people who know what they’re talking about, have real experience, and aren’t trying to mislead users.

If you’re running a website in a Your Money Your Life (YMYL), Google leans heavily on E-E-A-T signals when ranking as the advice you give can affect peoples financial and physical well-being.

How we demonstrated E-E-A-T for our client

Our clients website did not present a strong case to Google that that they could be trusted. So we started with the about page, then a meet the team page and a link to each of the team members individual pages.