CASE STUDY

Tree Service SEO

127 - 4,500 organic traffic in first 6 months

This lead generation site in the tree services niche had lofty goals. They wanted to out-rank some of the biggest companies in America, including Angie’s List, Thumbtack and HomeAdvisor.

Because we were targeting only tree services, we had niche authority on our side. This allowed us to cut through the competition who had powerful websites but were generalists and not specialists in the niche.

Our Tactics

Establish E-E-A-T
Topical authority with 20 + pieces of content monthly
link acquisition and digital PR
On-site technical SEO
CTR and conversion rate optimization

RAPID COUNTRY-WIDE GROWTH

The Challenge

They wanted to challenge behemoths like HomeAdvisor, Thumbtack,
Angies List and Home Guides who are 4 of the biggest website in the USA
for home services.

Key Problems

1. They are targeting keywords dominated by some of the biggest websites in the niche with powerful domain authority.

2. They were working with a new website site with zero domain authority and zero Google trust and just 127 monthly visitors.

2.6 million

Monthly Visits

3.7 million

Monthly Visits

6.4 million

Monthly Visits

Our Approach

1. Foundational

Technical SEO
– Website architecture
– Website speed
– Internal link structures

Keyword research + Gap Analysis
– Keyword research for core service pages
– Page titles, meta descriptions + body text analysis
– Assess gap to competition
– Assess gap to topical authority
– KW list/ topical map

2. Content

Aggressive growth
Once we knew the short fall for their site to the competition, we began to build out content at a rate of 20 pages per month.

Beginning with base service pages for the business, then later adding resource pages and blog posts to attract backlinks and to act as supporting content to the main target pages.

3. Links

White-Hat backlinking
Different links serve different purposes when build a link profile for a website, so we need to get the right mix of citations, guest posts and editorial links.

We generally begin with a good quality base of citations and work with journalists to get placements in large publications. These give the website lots of power as most of these links ar DA 50+.

Later we look at niche edits and guest posts.

The Result

Summary

Their site was getting less than 10 leads per month before we stepped in to help. 12 months later, they are getting 570 leads per month.

With the increased revenue, they have since increased their SEO and development speed with us as we look to take them to new heights and take on new verticals. Watch this space!

41%

Month over month traffic growth

2,554

New Leads

2,215%

Increase in total revenue per month